Haldenmark 2030: AI value programme · AI programme proposal
A 24-month AI adoption programme for an industrial group: value case, use-case portfolio, operating model, AWS platform, plan and fees. 14 slides, with 2 linked architecture diagrams.
- 1OSTRELL VANEPROPOSAL · GROUP EXECUTIVE COMMITTEE · HAMBURG, 14 OCTOBER 2026Haldenmark 2030: putting AI value into the P&LAn enterprise AI adoption programme for the Haldenmark 2030 margin ambitionIllustrative engagement. Ostrell Vane and Haldenmark are fictional; client figures are invented, market data is real and cited.€95mrun-rate EBIT benefit from AI by FY2029,before run costStrictly confidential · Prepared for Haldenmark Group
- 2SUMMARY · UNDERSTANDING · POINT OF VIEW · VALUE · APPROACH · TEAM & TERMSA 24-month programme can add €95m run-rate EBITby FY2029, about half the margin gap.Source: Haldenmark Group data FY2025 (illustrative); Ostrell Vane analysis; Council of the EU (29 Jun 2026), AI Act simplificationHaldenmark Group · AI Value Programme · Strictly confidentialOstrell Vane | 2PRELIMINARYSITUATIONHaldenmark 2030 targets an 11.5% EBIT margin by FY2029: +290bp, about €186m at today's €6.4bn revenue. The board expects AI to contribute.COMPLICATION126 GenAI pilots since 2023, 7 in production; 34% of 9,000 chat seats used weekly; no AI benefit tracked. AI and cloud spend (€11.8m) grows 2.6× a year, 40% without an owner. 28% of technicians retire within 8 years. Under the EU AI Act, AI literacy already applies to all 23,800 staff, and AI-generated content must be marked by 2 Dec 2026.RESOLUTIONFocus on 10 use cases in three value levers€95m run-rate EBIT by FY2029 (about 150bp); €85m after €10m run costGo deep in three lighthouse domainsService (COO Service), quote-to-order (CCO) and procurement (CPO) hold €74m; each owner redesigns the workflow before buildOne AWS platform and gatewayEvery model call tagged to an owner: owned AI spend 60% → 100%; agents governed by autonomy levelAdoption, not seatsAI Value Office and AI Academy lift weekly active users from 34% to 70%Self-funding from FY2028€64m investment and run cost, €170m benefits to FY2029, net €106mDecisions by 6 Nov 2026: the Group Executive Committee approves Phase 1 (10 weeks, €2.4m fixed); the CEO names a full-time programme director and chairs the AI Council; COO Service, CCO and CPO each own one lighthouse.
- 3SUMMARY · UNDERSTANDING · POINT OF VIEW · VALUE · APPROACH · TEAM & TERMS126 GenAI pilots since 2023 put 7 into production; none tracks a benefit.Haldenmark Group, FY2025Source: Haldenmark annual report FY2025; management interviews Sep 2026 (illustrative); Ostrell Vane analysisHaldenmark Group · AI Value Programme · Strictly confidentialOstrell Vane | 3€6.4bnrevenue; 8.6% EBIT margin, target 11.5% by FY2029126 → 7GenAI pilots since 2023 → in production; no benefit tracked34%weekly active users of 9,000 chat seats€11.8mAI & cloud spend FY2025, growing 2.6× a year; 40% without an owner28%of 4,100 technicians retire within 8 years9data silos: three SAP ERPs and six field‑service systems; no installed‑base viewWhat we heard in 14 leadership interviewsEleven business units choose pilots bottom-up; none has a business case or exit criteria.Technicians search 1.2m documents in nine languages; senior experts are the real knowledge base.IT holds the AI budget; no business owner signs off benefits.SO WHATThe constraint is focus, ownership and data, not technology.
- 4SUMMARY · UNDERSTANDING · POINT OF VIEW · VALUE · APPROACH · TEAM & TERMSData and adoption, not models, hold Haldenmark back: both sit at level 1 of 5.AI readiness by capability, level 1–5; target FY2028Source: Ostrell Vane pre-proposal readiness assessment, 14 interviews, Sep 2026 (illustrative); Council of the EU (29 Jun 2026), AI Act simplificationHaldenmark Group · AI Value Programme · Strictly confidentialOstrell Vane | 4PRELIMINARYCapability12345What we foundWhat it takesValue tracking & portfolioNo benefit ledger; 126 pilots without stage gatesAI Value Office; ledger verified by FinanceOwner: finance value controllerData foundationThree SAP ERPs, six field-service systems, no installed-base viewInstalled-base data product; knowledge indexOwner: head of dataAI platform & LLMOpsAWS landing zone and chat assistant live; no gateway, no evalsAI gateway, evals, agent runtimeOwner: platform ownerTalent & AI literacyAbout 40 data scientists; no literacy programme, though the AI Act requires it for all 23,800 staffAI Academy: literacy for all, 600 championsOwner: HR and academy leadResponsible AI & complianceNo AI inventory; marking of AI-generated content due 2 Dec 2026 (Art. 50)Inventory, autonomy levels, EU AI Act controlsOwner: Haldenmark LegalAdoption & workflow redesign34% weekly active; tools added to unchanged workRedesign before build; adoption KPIs per squadOwner: programme directorTodayTo closeTarget FY2028Beyond targetSO WHATFix data and adoption first. Both must climb three levels by FY2028, the widest gaps of the six; the platform needs one.
- 5SUMMARY · UNDERSTANDING · POINT OF VIEW · VALUE · APPROACH · TEAM & TERMSOnly 37% of respondents see EBIT impact from AI; three hypotheses explain Haldenmark’s gap.Share of respondents, %, 20261. 5%+ of EBIT from AI plus significant value; n=1,719, fielded May–Jun 2026.Source: McKinsey (Aug 2026), The state of AI in 2026: On the road to ROI; BCG (Sep 2025), The Widening AI Value Gap: Build for the Future 2025; Gartner (Jun 2025, May 2026)Haldenmark Group · AI Value Programme · Strictly confidentialOstrell Vane | 5Use AI in 3+ functions56%Scale AI across the enterprise44%See any EBIT impact from AI37%AI high performers¹6%Use is not value: only 6% are high performers.H1 Value sits in core operations, not chat seats70% of AI’s potential value is in core functions such as sales and marketing, manufacturing, supply chain and pricing (BCG)At Haldenmark: Service, quote-to-order and procurement hold €74mH2 Redesign the workflow before adding AIAbout 3 in 4 high performers fundamentally redesigned workflows, against about 1 in 4 of others (McKinsey)At Haldenmark: No pilot changed a processH3 Govern agents by autonomy levelGartner expects over 40% of agentic AI projects to be cancelled by end-2027; it recommends governance by four autonomy levelsAt Haldenmark: No agent inventory; one HR tool becomes high-riskSO WHAT
- 6SUMMARY · UNDERSTANDING · POINT OF VIEW · VALUE · APPROACH · TEAM & TERMS€95m comes from three levers:cost to serve €39m, commercial €38m and spend €18m.Run-rate EBIT impact by FY2029, €mNote: run-rate at full adoption, before run cost.Source: Haldenmark Group data FY2025 (illustrative); Ostrell Vane value modelHaldenmark Group · AI Value Programme · Strictly confidentialOstrell Vane | 6INDICATIVETechnician productivity +5%Technician copilot, 25 min a day€14mTruck rolls −10%Remote diagnostics and dispatch€11mFirst-time-fix 74% → 81%Parts prediction€7mShared-services cost −4%Finance and IT service desk agents; owner: CFO€7mCost to serve€39mOwner: COO ServiceTender effort −30%Tender analysis agent€10mPrice realisation +0.35ppConfigure-price-quote (CPQ) agent, on €4.1bn new equipment€14mAftermarket revenue +2%Installed-base offers, on €2.3bn€14mCommercial€38mOwner: CCOShould-cost and spend analytics0.3% of €3.6bn addressable spend€11mContract compliance and renewals0.2% of €3.6bn addressable spend€7mThird-party spend€18mOwner: CPO€95mrun-rate EBITby FY2029 (≈150bp),before €10m run costSO WHATNo single bet. No driver exceeds €14m (15% of the €95m), so one late use case cannot sink the programme.
All 14 slide titles
- OSTRELL VANE
- A 24-month programme can add €95m run-rate EBIT by FY2029, about half the margin gap.
- 126 GenAI pilots since 2023 put 7 into production; none tracks a benefit.
- Data and adoption, not models, hold Haldenmark back: both sit at level 1 of 5.
- Only 37% of respondents see EBIT impact from AI; three hypotheses explain Haldenmark’s gap.
- €95m comes from three levers: cost to serve €39m, commercial €38m and spend €18m.
- Ten of twelve candidate use cases carry the €95m; three lighthouse domains hold €74m.
- €64m of investment and run cost returns €170m by FY2029, a net €106m.
- A 25-person AI Value Office tracks value; business owners run the squads.
- Ten use cases run on one AWS platform, so every model call has an owner.
- The technician copilot answers from 1.2m documents in nine languages and acts only with approval.
- Three phases over 24 months: diagnose in 10 weeks, prove three lighthouses, then scale.
- A joint team of 22; €3.2m of our €18.5m fees depends on verified EBIT.
- Three decisions by 6 Nov 2026 let the diagnostic start on 16 Nov 2026.